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Rob Krecklow

You understand, we’ve always been in the agency business. That’s kind of a new thing that people throw in our face but we’ve always provided the design services for traditional print. We’ve always provided the color counseling. We’ve always done the after-the-sales service and furnished the tear sheets. This is nothing new to us, it’s just the platform has changed but what we provide is nothing new to us.

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Rob Krecklow

Clients, particularly in the smaller markets, tend to fall in three categories when we’re talking about digital services.

There are those who use it and know they need it and want it and it’s really fun to work with them. They know what they want and they know what good looks like and that makes it very easy.

Then you have the folks who are anchors out; they’re not using it themselves, they think it’s a fad, “We don’t want it. We can’t use it. Go away please.”

But there’s a substantial folk in the middle of those two who are going, “We don’t know how it works. We don’t really need to know how it works or why it works. We just need to trust that somebody is going to do it right for us. We have the relationship with you, help us.”
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Austin, Texas (Dec. 15, 2014): Broadsheet: The Business of News video series will launch this week on Broadsheet.org and features important publishing and newspaper industry professionals like John Paton, Tim McDougall, and Gordon Borrell who are responsible for delivering profitable digital advertising revenue growth for their companies. This is designed to provide insight and educate local media, publishing and newspaper industry professionals.
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