Episode 4: How to Start a Digital Ad Agency at Your Newspaper

Last time on Broadsheet we talked about how to educate your clients and some best practices for setting expectations. This time on Broadsheet we’ll focus on how to start a digital ad agency at your newspaper.

We’ll go through what you need to think about prior to starting your agency – things like research and partner – and discuss some of the advantages and challenges of creating your agency in house.

In this episode you will see:

Twitter_bird_logo_2012.svg copy Share These Points

  • Every single print ad comes with a digital benefit Click to Tweet
  • Newspapers are well positioned to be the trusted advisors for people’s media needs Click to Tweet
  • Starting a digital ad agency is a lot like creating a startup¬†Click to Tweet

Read the Transcript Here

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